Andrew Goodwin's areas of interest include media aesthetics, critical theory and popular music. After studying at the University of Birmingham he received his Ph.D. in Cultural Studies.
Goodwin believes in six key features that can distinguish music video, these are;
- There is a relationship between the lyrics and the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography.
- There should be numerous close-ups of the main artist or vocalist in a music video.
- Voyeurism is part of many music videos and plays a large role in some videos, especially towards females.
- There are likely to be many intertextual references such as links to films, TV texts or evenother music videos.
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