Sunday, 2 January 2011

Andrew Goodwin's Theory

Andrew Goodwin's areas of interest include media aesthetics, critical theory and popular music. After studying at the University of Birmingham he received his Ph.D. in Cultural Studies.

Goodwin believes in six key features that can distinguish music video, these are;

  • There is a relationship between the lyrics and the visuals illustrating, amplifying or contradicting the lyrics.
  • A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
  • Genres are complex and diverse in terms of music video style and iconography.
  • There should be numerous close-ups of the main artist or vocalist in a music video.
  • Voyeurism is part of many music videos and plays a large role in some videos, especially towards females.
  • There are likely to be many intertextual references such as links to films, TV texts or evenother music videos.

Saturday, 1 January 2011

Song Choice

For my music video I have chosen to produce a video to the popular song, "TNT" by AC/DC. I have chosen this song because I think that the lyrics will be simple to lip sync to and there aren't many lyrics in the first place, therefore it makes it simple again. This song was selected from my songs in my iTunes library out of another hundred or so songs which were around 3 minutes and 30 seconds in length, plus I have begun work on what I think is a very creative, simple and effective idea for a a video.

Here is the song in question;