For this task I am looking at the website for the popular Australian Hip-Hop artist, 'Bliss n Eso'. The website is jam packed full of things such as news releases, merchandise and new album promotion.
Immediately as you enter the site the band is trying to promote and advertise their latest album, 'Running On Air' by embedding a picture of the album accompanied by a list of other well known featured artists that may help broaden the target audience for this artist. The template for the top of the site is also based on the album as it is simply a very zoomed in shot of the album cover, this gives it a more sophisticated and interesting look.
Beneath the album promotion we are then confronted with yet more album promotion, however in an unusual format and media form. The band has constructed a three part documentary series that goes behind the scenes of the construction of their new album. This has then been posted directly to the website.
Just below this is a list of upcoming gigs that they are playing and links to purchase tickets to see them perform live. Each gig shown with a separate promotional poster and date, as well as the venue and accompanying artists.
The final section of the homepage of the website consists of merchandise advertisement, more album promotion and also links to other external websites where you can view videos or access instant latest news from the band without having to keep checking back on the website, or you may even access information (such as on facebook) that isn't available through the website such as competitions to win merchandise of albums etc. The links to all of the merchandise are direct so you can purchase these things straight from the artist as well as the album.
If i wanted to take anything from this for my own website it would probably be the way they have promoted the album, matching the website theme to the album cover and i also really like the idea of a promotional video behind the album, however this would have to be slightly different in our case as we are presenting a single and not an album.
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